Antti Soro will start as Staria’s Chief Operating Officer (COO) on September 14, 2020. Antti is responsible for financial and payroll services in co-operation with Leena Juusela, Tiia Turkki and Mari Koivunen. He reports to the CEO and becomes part of Staria’s management team.
Antti has extensive experience in various leadership roles in financial management. He has been the Managing Director of Accounting Finland (Taloushallintoliitto) and Tili-instituuttisäätiö, and the Editor in Chief of Tilisanomat for almost 4 years. Antti has worked as a strategy consultant and financial management advisor. He has been involved in several financial management transformation projects with Finland’s largest stock companies. He has also personally coached hundreds of financial management experts on their career paths towards advisor role.
“I want to be creating even more added value for customers with financial management, utilizing the best systems, robotic process automation, artificial intelligence and analytics, but above all, skilled experts who draw conclusions from the data and give recommended actions to customers. Finland has the best financial administration service providers in the world in the SME sector and Staria is one of the best in this group. I am excited about the possibility to support Staria’s growth and internationalization”, says Antti Soro.
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