Project Description

Haypp Group

Haypp Group takes the next growth step by implementing NetSuite ERP

Haypp Group, a leading e-commerce player for nicotine pouches, has experienced rapid growth in recent years and is on a path to SEK 5 BN in Net sales by 2025. To support the long-term growth ambitions for 2025 and beyond, Haypp Group made the decision to implement a new ERP system that would be capable of securing and supporting the growth ambitions.

All data within one system

Haypp Group decided to take their next step in digitalization by implementing NetSuite as their ERP solution and using Frends iPaaS as their integration platform. NetSuite will be used for procurement, inventory, order handling and financial reporting. Frends will be used to handle all integrations. Staria is very proud to have the trust of Haypp Group for this important project together with Frends. All parties are looking forward to a great co-operation.

“After a diligent selection process, we are confident that we have found the best solution and partner for our project, and we are very excited about the future. The implementation will improve our ability to continue to grow and release benefits of scale from more efficient internal processes, benefits that we ultimately can pass on to our customers in the form of increased convenience and better prices. With the integration we can ensure all data being handled within one system”, says Svante Andersson CFO at Haypp Group.

Choosing a reliable NetSuite partner

After choosing NetSuite among other solutions, Haypp Group knew that they had a challenging project implementation ahead of them. They also knew they needed a reliable and knowledgeable partner that would be able to commit to making the implementation project a success.

Staria has worked closely with Haypp Group to get a good understanding of the current situation and of the future needs.

“We look forward to starting the co-operation with Haypp Group. We have had very good discussions, and it is evident that all parties are dedicated to making this a successful project. We are also very proud to do this implementation together with Frends and evolve our partnership with them to the next level”, says Jimmy Löfström, Staria’s International Growth Director.

“We have a tremendously exciting business opportunity ahead at the intersection of strong growth in the nicotine pouches category and a general structural movement of consumer behavior from offline to online shopping. We chose Staria as the implementation partner because of their proven experience with this kind of advanced implementation projects. As the online market leader in our category with high growth ambitions for 2025 and beyond, we need to be able to continue to run fast and lean, this new ERP system is part of that machinery”, concludes Haypp Group's CFO Andersson.

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Haypp Group


World’s leading online retailer of tobacco free nicotine pouches

Service solutions
NetSuite ERP and Frends iPaaS integration platform

Web page

About Haypp:
Haypp Group provides a large variety of tobacco-free nicotine pouches. The company was founded in Sweden, and currently operates in 7 countries: Sweden, Norway, Switzerland, Austria, the United States, Germany, and the UK. For more information, visit

About Staria:
Staria is an accounting company whose mission is to help growth companies evolve into international level superstars. Staria offers international financial administration services in over 40 countries with a unique one stop delivery model and strong expertise in technology leveraged growth. Staria is the leading NetSuite partner across Europe. For more information, visit

About Frends iPaaS:
Frends is a low-code Integration Platform as a Service on .Net stack that enables you to develop, manage and secure all your integrations within one simple platform. Truly hybrid, easy to use, and affordable, Frends platform is the choice for RPA, BPA, Digital Integration Hub, and Hyperautomation. Frends delivers at a fraction of cost and effort compared to traditional integration solutions and supports all the de facto industry standards like OpenAPI, oAuth2.0 out of the box. For more information, visit

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Jimmy Lofstrom

Jimmy Löfström

International Growth Director
+46 73 376 5545

Jimmy Lofstrom

Jimmy Löfström
International Growth Director
+46 73 376 5545