Project Description


Robotic Process Automation to add efficiency and employee satisfaction

Newsec is the full service property house, catering to the needs of investors and owners as well as commercial and residential tenants. The company’s services include providing guidance in property purchases and sales, assessments, and analyses as well as property management.

Newsec employs over 400 real estate professionals in Finland, with offices in Helsinki, Oulu, Turku, Hämeenlinna, Kuopio, Jyväskylä, Vaasa, and Imatra. Newsec was founded in Sweden in 1994. In Finland, Newsec’s history began in 1989 as Tallberg Toimitilajohto Oy, which Newsec bought in 2005. The company currently operates in seven different markets and employs over 1,800 people.

Robotic Process Automation to improve employee satisfaction

Project Manager Lauri Pulkka describes why Newsec decided to start the Robotic Process Automation (RPA) project.

“Growth, system overhauls and the competitive situation are important reasons for increasing efficiency. Newsec wishes to be a pioneer in the business, and robotics fit into this image well. The main reason for starting the RPA project, however, was employee satisfaction. We wanted to free up specialists time from routine work so that they could work in more significant tasks.”

A suitably ambitious process was chosen to be the first since we wanted to emphasize the benefits of RPA. A robot named “Ruttunen” takes care of billings for sauna turns and parking space reservations by copying the information from an electronic maintenance log into the billing system. There are approximately 10,000 reservations to be billed per year, which can be completed by an experienced employee in three minutes at best. The RPA project was launched in November 2018 and completed in January 2019. Minor changes have been made during the spring to ensure that the robot’s work was as broad as possible.

The new robot colleague was met with rounds of applause

“We chose Staria as our RPA partner on the basis of their references and range of services. We also wanted to own the robots and to develop our RPA expertise internally. With Staria, this was all possible. Pulkka praises the partnership with Staria: “The partnership has been very successful. I especially appreciate the level of honesty on both sides.”

“Nobody enjoyed working with the enormous amount of reservations, and so the robot was met with rounds of applause”, Pulkka states with satisfaction.

Pulkka warmly recommends people to try out RPA. Robotics teaches us a great deal about new processes because people are not always aware of the exceptions that come up while working with robots. “The technology was better, but the company’s processes were more complex than we imagined”, Pulkka laughs.

UiPath provides a wide variety of free RPA materials and training opportunities. Before starting a robotics project, it is a good idea to reserve enough time for learning and to improve employee commitment. Companies should also be prepared for changes that affect the robot’s work.

New RPA projects in the future as well

Future needs have already been considered at Newsec, and the next robotics project has already been launched by mapping and recording the process. Future considerations include Nordic cooperation and whether similar processes will be implemented in other countries. Introducing the potential of RPA will also be brought up in internal communications.

“New robotics projects are already being planned. The goal is for the next set of robots to free up even more of real estate specialists’ time to work on tasks that are more suitable for their expertise”, Pulkka states with enthusiasm.

Newsec logo

1994, Sweden

Line of business 
Real estate

1800 (400 in Finland)

Cooperation with Staria
Robotic Process Automation


Want to know more about RPA?

Matias Tiala
Robotics & AI
Tel +358 40 749 6176